Haute Culture : General Idea
A retrospective, 1969 - 1994
February 11th, 2011 - April 30th, 2011
At Musée d’art moderne de la Ville de Paris
The first retrospective devoted to the Canadian collective General Idea, “High Culture: General Idea” uses a selection of some three hundred works to provide a dynamically comprehensive overview of the oeuvre – an oeuvre still haunted by Miss General Idea, a fictive character who was at once muse and object, image and concept.
Founded in Toronto in 1969 by Felix Partz, Jorge Zontal ,– both dead in 1994 – and AA Bronson, the trio adopted a generic identity that “freed it from the tyranny of individual genius”. Their complex intermingling of reality and fiction took the form of a scathing, transgressive and often parodic take on art and society.
The exhibition has been created and organized by the Musée d’Art moderne de la Ville de Paris, in collaboration with the Art gallery of Ontario. With the support of Air Canada.
Musée d’Art moderne de la Ville de Paris, 11 Avenue du Président Wilson, 75116 Paris
Tel. 01 53 67 40 00
Press officer : Marine Le Bris : 01 53 67 40 50 or firstname.lastname@example.org